THE VAULT
A GLOBAL PLATFORM FOR SOLE MATES
UX/UI Case Study
Centred on building a strong community of shoe lovers, The Vault is a global platform for users to connect with like-minded individuals who share their passion for shoes. The Vault is a mobile app for sole mates to share ideas and inspire each other building a global community of sole mates.
Scope
UXUI, Application Design
Timeline
2 months
Purpose
Opening up the "sneakerhead" culture to the all-kinds-of-shoe-lovers (a.k.a sole mates), building a platform for shoe/fashion enthusiasts to find inspirations and latest fashion news.
Problem
There are lack of platforms for all-kind-of-shoe-lovers in the fashion market. While there are countless amount of "sneakerhead" mobile applications for buying and selling footwear purposes, there are 0 mobile applications in the market that offer all-in-one applications with useful features for general shoe enthusiasts.
Solution
The overarching creative direction of The Vault was inspired by the love for shoes "sneakerheads" towards towards their collections. It is common to see shoe-lovers who collect shoes just to display and collect, or clean them every time they wear them. Which inspired me to bridge the connection between shoes and valuables.
The Vault is a global social media platform welcoming all shoe enthusiasts to share ideas and inspirations building a community of people who share the same passion. An all-in-one mobile app with intuitive interface design.
The Vault is an app with a strongly built shoe-lover community that allows users to connect through sharing opinions and inspiring each other with similar interests.
Jhene Smith
User Persona
Demographic
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23 years old
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Female
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A university student in the creative field
Behaviours
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Footwear Ethusiast
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Nike, Dr. Martens, Reebok, New Balance
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Always looking for fashion inspiration, especially footwear
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Main app usage
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Instagram — socializing
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Pinterest — fashion inspiration search
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Sneaker Crush — lively updated sneaker news
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GOAT — interesting contents related to fashion
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Goals
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To be on top of all sneaker news at all times
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Connecting with people with similar interest
Needs
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An app with all the needed features from different apps
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Interface with easy-to-use interface with detailed onboarding feature
Pain Point
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Going back and forth with different apps for different features
Competitor
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StockX
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GOAT
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Kicks On Fire
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Sneaker Crush
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SNKR Drops
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Sneakers
Common Pain Points
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Lack of organization
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Unclear navigation
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Poor onboarding experience
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No community built
Key Features
Fostering a Community
Share SOTD (Shoe of the Day)
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Share daily looks with the community
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Inspires connection and style discovery
Write Product Review
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Rate and review the shoes you own
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Helps others make informed purchase decisions
My Vault
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Showcase your personal shoe collection
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Acts as a research hub for other users
Latest Sneaker News
Home Page
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Always updated with trending sneaker news
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Covers releases, events, and style trends
Push Notifications
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Real-time alerts on major sneaker updates
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Keeps users in the loop instantly
Inspiration Search
Explore Feed
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Browse outfits styled with specific products
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Discover by trends, brands, and categories
Low-Fidelity
UX Test
Tasks
01
Complete the onboarding process, and post a #SOTD using the navigation bar at the bottom.
02
Write a review on the product that you are posting the #SOTD with.
03
Send a message to the person that sent you a connection request using the navigation bar.
Result
Repeated Issues
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Unable to escape in certain stages
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Unable to move forward from onboarding
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Unclear navigation
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Small button sizes
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Multiple taps needed
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The user flow is confusing overall with lack of guidance
Low-Fi Prototype
Hi-fi User Flow
Wireframe
Process
Ideation, Sketches, Researches, Notes
Hi-Fidelity
Final Screens
