COAST HOTELS BC
A GETAWAY TO THE COAST, EXPLORE BC
Started by Coast Gold River Hotel in 1973, Coast Hotels is a hotel brand that operates primarily in Canada, the United States, and Hawaii. It offers a range of accommodations, including full-service hotels, resorts, and boutique properties, catering to both leisure and business travellers. Coast Hotels is known for its comfortable rooms, convenient locations, and commitment to guest satisfaction.
Scope
Logo Making, UXUI, App Design
Timeline
2 months
Challenge
Identify the client's current context and present a new solution offering higher engagement that resonates with its intended audience.
Current Context
Problem
Coast Hotel has been around for a long time in Canada and the U.S., with the iconic swirl shape that represents the waves of the coast. However, their current branding and mobile application design is dated relatively to the current designs in the hospitality market in North America, which creates barriers with audiences who create connections between the visual direction of the brand and with quality of the services — cleanliness, interior, customer relations.
Coast Hotels Abbotsford offers features such as Hotel Guide, Abbotsford Guide and Near Me. Although those are useful features for travellers, its inadequate interface design can result in poor user experience. An effective mobile application can serve as a powerful tool to connect better with users.
Solution
Coast Hotel BC's main features begin with the onboarding process taking the users through content tailoring to offer engaging information, then going on to Explore, to My Trip which provides schedule and booking information all in one, to Service Request which allows users to interact with hotel staff and services remotely from their room, and to Traveller Safety feature that keeps new travellers to BC on top of all safety issues such as natural disaster, and areas to stay away from with emergency contact list.
The main features were designed with concerns travellers often have and the convenience many users seek in hospitality in mind. The creative direction of Coast Hotel BC was drawn from plane tickets, reflecting the excitement of travelling, and the colour palette represents the coast — blue for the ocean, green for nature, and yellow for sunshine.
CURRENT
