BREWED IN TUNE
CALLING FOR ALL BEER AND MUSIC LOVERS
The Brewed In Tune series is a beer mixer pack with 3 flavours — Smokey Soul, Electro Lambic, and Gold School — to bring our community together celebrating the connection between music and beer.
Scope
Timeline
Packaging Design
3 months
Challenge
Create and design a 3 flavour beer mixer pack targeting locals including Vancouver Craft Beer Enthusiasts and local communities in Richmond.
Awards & Recognition
2023 RGD Student Award for Colour
2023 RGD Trailblazer Award
2023 DesCan Salazar Print Award — Honourable Mention
Research & Ideation
In the research stage of Brewed In Tune, I spent a lot of time looking at countless album covers and listening to a lot of music in each genre. Initially, I wanted to visualize music onto my packaging, and as I progressed with my sketches of line drawings, I saw similarities from the 1970s graphic design. Drawing inspiration from the 70s and incorporating music visualization, I decided to add hits of vibrant colour to express what the music sounded like, and what the beer flavour tasted like.
Solution
Started with music visualization with line drawings with inspirations drawn from the 1970s design, the ultimate goal was to visualize what the experience of drinking and looking at Brewed In Tune is like. The overarching creative direction is a combination of music visualization, '70s patterns and '70s typography.
Beer Case
Inspired by the boombox carried on its shoulders, Brewed In Tune's beer case offers a unique and immersive experience along with a Beer Pairing Guide that suggests music to listen to while enjoying our beer.
